1. Use your brand/company name as your Social Media Profile Name – Take this advantage! Most of the companies are just using unique names instead of their brand/company names (they think it’s appealing)
2. Use brand/company logo as your display picture - Make your logo visibly popular not just your brand/company. Your logo represents your personal brand, and as with any brand, consistency is key! Help people come to recognize you and “see you everywhere” by using the same great logo on all platforms.
3. Post/share useful information – Readers like to read good articles that are useful, funny, interesting and appealing.
4. Use catchy title – Title will make or break whether or not the reader’s interest will be captured so they will want to take a closer look. You can use number, interesting adjectives, brave promise and unique rationale when formulating your title. (“20 Amazing Ways You Can Bathe an Elephant Indoors”)
5. Video Posting - Videos provide a dynamic, interactive experience of understanding a post. It can communicate more necessary data in a much shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets "fed" precisely the data you want to convey.
6. Participate and interact so people will get to know your brand – Participating in social media sites helps you build good online presence as you represent your brand/company. You create a persona for your online presence - Investopedia defines brand personality as "A set of human characteristics that are attributed to a brand name." A brand personality is something to which the consumer can relate, and a valuable brand will increase its brand equity by having a consistent set of traits. This is the added value that a brand gains, aside from its functional benefits.
2. Use brand/company logo as your display picture - Make your logo visibly popular not just your brand/company. Your logo represents your personal brand, and as with any brand, consistency is key! Help people come to recognize you and “see you everywhere” by using the same great logo on all platforms.
3. Post/share useful information – Readers like to read good articles that are useful, funny, interesting and appealing.
4. Use catchy title – Title will make or break whether or not the reader’s interest will be captured so they will want to take a closer look. You can use number, interesting adjectives, brave promise and unique rationale when formulating your title. (“20 Amazing Ways You Can Bathe an Elephant Indoors”)
5. Video Posting - Videos provide a dynamic, interactive experience of understanding a post. It can communicate more necessary data in a much shorter time. The viewer does not have to read long texts or jump between pages. Instead, he or she gets "fed" precisely the data you want to convey.
6. Participate and interact so people will get to know your brand – Participating in social media sites helps you build good online presence as you represent your brand/company. You create a persona for your online presence - Investopedia defines brand personality as "A set of human characteristics that are attributed to a brand name." A brand personality is something to which the consumer can relate, and a valuable brand will increase its brand equity by having a consistent set of traits. This is the added value that a brand gains, aside from its functional benefits.
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